What Does a Product Marketing Manager Do?

You can make a roadmap checklist in your favorite spreadsheet software. This example from our templates organizes the process behind a blog post into separate steps with assigned team members, deadlines, and progress tracking. Once you know exactly what you’re planning in your next roadmap, you can start to set your goals. You’re not just plucking ideas out of the air or coming up with arbitrary targets, though.

It’s quite easy for the head of the marketing department and the product manager to schedule timeframes for the booth design, printing outdoor advertising, create a landing page, cooperate with partners, etc. There’s value in sharing your roadmap externally with customers and prospects, but also internally as well. What the product roadmap can do is it one, it keeps your product team accountable.

real-world marketing roadmap examples

Frank has been key to establishing Weidert Group as an inbound marketing leader over his 10+ years with the agency. A big part of your budgeting is making space for the tools and resources you recommended in the first 30 days. During days of your 90 day marketing plan, you’ll want to secure the funds for these and to start implementing them. The tools are necessary for your broader strategy, so the sooner they are up and running and available, the better for you and your team. It’s tempting to jump right in and start making changes, but the first 30 days should be primarily focused on listening and learning. You’ve been thrown in the deep end, and there is a lot to learn about your team, your responsibilities, and how marketing has been executed in the past.

A marketing strategy is focused on communicating the value proposition over a defined period of time, whereas the focus of a GTM plan is new product launches. Primarily, a product marketing manager is responsible for leading the entire marketing team and/or acting as a one-person in-house army and handling all the initiatives by themselves. A marketing roadmap is a comprehensive timeline that details what you want to accomplish with your campaign, what you will do to accomplish it, and when you are going to accomplish it. It is a fully-integrated plan that contains a clearly defined starting point, milestones, and deadline in order to establish a strategic direction for your marketing campaigns.

Conduct Preliminary Buyer Persona and Keyword Research

It makes the process between development and go-to-market a lot smoother when you have that available for folks. It enables your sales team to actually know what’s coming down the pipeline. Not only are they a consumer of your product, but now they’re actually involved in shaping the roadmap, https://wizardsdev.com/ seeing what’s coming. That’s especially true if your competitors aren’t sharing roadmaps, it can be even more powerful. Create a simple and conversational value story that’s easy for salespeople to internalize, repeat and know exactly what they’re saying and why customers care.

But obviously, that doesn’t scale as well, if you have big sales organizations, you may not be able to certify everyone or get everyone trained on it. So another way to get this out to folks is, we found it really successful hosting a webinar around it. Now we’re saying what’s the value, maybe we’re putting some customer stories in there, you know why we actually created this feature? Because this customer requested it, it’s going to solve this problem. Not only are you creating a deck for them to go into the market with, but you’re also giving them a lot of different contexts.

What is a Product Marketing Manager?

ABM Marketing Accelerate the sales cycle and decrease time to close. Not only is it important to get an idea of what fellow employees think, but also what impressions the employees get from clients. ” and “Are there products or services that generate more confusion from clients than others? Get started free with Chameleon and harness the power of product tours, tooltips, checklists, and surveys. The modern human is increasingly busier and more overloaded with information than ever, and our attention spans have decreased as a result. We’re used to skimming over headlines in our social media feeds, and quickly scanning through any articles we do click on.

• ” and “Are there products or services that generate more confusion from clients than others?
• The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters.
• Whether it is posting the first content on a blog or launching a new product in your company.
• It’s helpful, being the competitive expert in the room always gives you that edge with the product team and gives you that credibility that sometimes you need to bolster yourself.
• In addition to all of the above, a product marketing manager is also expected to maintain strong communication with all of the key stakeholders.
• The product marketing manager is often a lone role, where the individual is given the scope to get on with it and market the product and features in the way they see is best.
• To be clear, product marketing manager is a relatively senior-level position.

While studying your digital marketing course, be that a degree, certification program, or bootcamp, you are likely to complete numerous projects and assignments that you can compile into an impressive portfolio. Your mentor or teacher may even give you some guidance on putting your portfolio together. Having a tangible portfolio of work to demonstrate in job interviews will be an extremely valuable asset when you start looking for your first digital marketing manager role. Digital marketing managers work closely with graphic designers on images for social media, the company website, and email campaigns.

Do I Need a Product Marketing Roadmap for Each Product?

Throughout the entire product marketing process, Content Marketing Platform makes everything traceable and transparent. By laying out the product timeline, you’ll begin to get an idea of how much time you have to create your marketing materials. Use Content Marketing Platform’s software to create a product launch calendar. Before you create a roadmap for your product launch, you should begin with extensive buyer research.

You will be responsible for planning & executing insight driven marketing campaigns that inspire cross-functional teams and promote our original content across a variety of touchpoints, on and off platform. First, they help marketing managers create a strategic framework for their initiatives, into which they can easily group and prioritize ideas, goals, tasks, and other details. Product marketing managers use their knowledge of marketing strategy combined with customer feedback and market research to set goals for promotional campaigns. They study both their company’s products and competing products to understand their target market and ensure products align with customer needs. Thus amid the fierce competition, it is crucial to have a strategic plan to become a digital marketing manager.

If you feel that you have what it takes to become a product marketing manager, it’s only a matter of searching for potential recruiters and looking up open positions. Make one using Marketing manager job Venngage’sroadmap makeror browse from different marketing roadmap templateshere. The roadmap example below is probably more typical for process-driven teams that work on timelines.