Remember, it’s Google’s goal to provide a good user experience to its users. If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified. The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings. These texts help Google and readers understand what the page you’re linking to is about. Just remember to avoid using the same anchor text all throughout your content, this is the SEO Anomaly same as keyword stuffing and it could lead to Google penalizing your website.
Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization. Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it. After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points.
Optimize Your Website
Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men.
How to Create a Successful SEO Strategy: Step-by-Step Breakdown
To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content. Schema markup is important because it can significantly improve your visibility on SERPs. By providing search engines with additional information, you can help ensure that your content is displayed in a way that is most relevant to users.
We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles.
Optimize Your Meta Description
- Examples of on-page SEO include headings and subheadings, internal linking, and images and alt-text.
- Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages.
- A fast-loading site improves user experience and search engine rankings.
- Google even uses a mobile-first approach for indexing websites.
The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike. Speed is becoming an increasingly significant SEO factor as search engines become mobile-first. Get a report detailing which assets may be optimized to increase the speed of your website by running a speed test on both mobile and desktop devices. Part of on-page SEO is ensuring your website is discoverable by search engines.
Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret. Even with knowledge of relevant keywords, writers can fall into the trap of writing solely for search engines—without considering their audience.
We discussed the importance of visual on-page assets on your page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results.
